Last 12th June, Cristina Marcos, our Marketing Manager, participated at the Blast Press Conference as representative of the Manufacturing Panel along with Giorgia Zunino, NATO expert in “Future Trends and Human Factor” representative of the Health panel and Paolo Dimauro, Marketing and Communication director at GEC – “Giochi Elettronici Competitivi” representative of the Entertainment Panel.

The event was hosted at Impact Hub Milano and introduced by Pietro Piccinetti, General Manager of Fiera Roma, where Blast Conference is going to take place. Ivan Turatti, Events Director at Blast Project was the one in charge of leading the press conference and presenting the details of Blast Conference: an event that gives the opportunity to understand how the world of industry is changing and which are the sectors and technology to invest in. Also there is an Arena where the most promising startups will compete with corporate champions, or representative characters of the industry, to win a final prize, but also it is especially designed to understand how to work together to get ideas and projects that can have a real impact on the market.

According to the spirit of this international tech event, each representative of each panel spoke among other things about the importance of innovation, the benefits of collaborating with startups. So let’s see what we think about it in Barbara IoT.


“Why is innovation so important in today’s manufacturing and which are the trends that are coming?”

We are beginning a new industrial revolution. We are moving from automation to digitalization. The customer, the market, the competition and the talent are changing. Organizations that want to survive in this new environment therefore have to change not only WHAT they do but also the HOW they do it. This means, in short: innovate.

It is necessary for industrial companies to carry out their own innovation roadmap that allows them to generate new business opportunities, capabilities and competitive advantages.

For this reason, the term “digital transformation” has emerged, which is a profound innovation in the organization and involves changing from its most tactical to the most strategic part. It is necessary to innovate in processes, in technology, in product, in user experience and in business model.

This is possible thanks to the emergence of new technologies within the industrial sector that are the basis for Industry 4.0. They allow us to look further and provide the customer with better solutions, being more agile and efficient and reducing manufacturing costs.

Some of the technologies that are trending today and that corporations should look very closely at are:

  • IoT / IIoT
  • Cybersecurity
  • Advanced and collaborative robotics
  • Blockchain
  • AI
  • 3D print
  • VR / AR
  • Big Data / Data Science
  • Predictive analysis

These are some of the topics that will be discussed in the “Manufacturing” panel of the Blast Conference on September 27 from 2:00 pm to 4:00 pm. During this session, experts from multiple organizations will discuss the way in which the application of these technologies affects the improvement of competitiveness.

“Which do you think is the main reasons that startups should collaborate with corporate companies in manufacture industry?”

Similarly to what happened with the Internet in the 80’s – 90’s, the connected industry requires the concept of “ecosystem”. No company can cover all the points that are necessary (sensors, connectivity, data, security, etc).

Within this ecosystem startups are agiler and adapt better to changes, so many large companies have to adopt a strategy similar to these or even buy or collaborate with them. The process of learning and integrating these agile philosophies is usually long, mainly because it implies a clear adaptation of the human factor.

For this reason, it is necessary for organizations to establish collaboration frameworks with startups, in such a way that they can “Learn-by-doing”. This is a mutual benefit and has a great impact within the organization.

On the one hand, it is the way that organizations have to start adopting agiler working philosophies such as Design Thinking or Lean Startup, whose motto is “Fail fast, Learn fast”. In addition, startups have specialized knowledge in the area of involvement, so they help improving internal knowledge. This in the end, results in innovation in the most tactical levels to progressively, be settled in the most strategic ones.

On the other hand, corporations are providing the opportunity to startups to grow and generate business, with the consequence for them in their development. In the end, this has consequences even in the macroeconomics of the country, with an improvement in the innovation index, an increase in job creation and a clear incentive for entrepreneurship.

In short, startups are a clear source of talent for organizations, and that allows them to innovate quickly and progressively. This is very important especially for the industrial sector; while startups provide the degree of specialization necessary to implement any of the technologies that are currently trending and that improve the competitiveness of companies.

“Why Cybersecurity is so important in IoT?”

With the entry of new technologies and the digitalization of companies, the more security risks they are suffering. The word “Internet” implies remote access, which makes it directly accessible and therefore vulnerable.

While the Industry 3.0 was automated, it was not digitized or connected. With the arrival of IIoT, cybersecurity plays an important role. Given that every day there are more and more attacks aimed at companies, organizations or states, being prepared from the beginning and consider security by design is essential.

More specifically, companies can find a very large potential on the Internet of Things, since they can extract a huge amount of data from multiple devices. But also with this, the possibility of being exposed to attacks on the network increases. And a problem of cybersecurity can bring down the action of a company noticeably and, with laws like the GDPR much more.

For this reason, corporations must implement a cybersecurity policy that allows them to protect themselves against this type of attacks. However, it is no longer just about protecting them, but about understanding them and knowing how to react to them.

There are already many companies that are becoming aware of the risks of not protecting themselves from security incidents, but there is still much to be done in this field. It is important that each of the employees of the companies is aware of this type of risks and that they know how to protect themselves against them. The employee is always the weakest link in the cybersecurity chain.

The future of the IoT has to focus on security so that it can really be useful and thus be able to extract the data in a way that does not put at risk any of those involved in the data chain.

After giving answer to these questions, we are glad to announce that our CTO David Purón and our CMO Isidro Nistal will be participating as speakers in the Blast Conference next 27th and 28th September in Rome.

See you there!