Last week Barbara IoT, in collaboration with the European-Malaysia Chamber of Commerce and Industry (EU-MCCI), travelled to Malaysia to attend the Asia IoT Business Platform and meet relevant agents in the ASEAN IoT market.
In the show, Barbara had a booth within the EU Pavilion, together with other European IoT-related companies such as Cumulocity, Telensa or Kerlink. During the show, we had the chance to explain why Barbara is needed in IoT devices, especially in the industrial IoT (IIoT) segment.
The security features that Barbara provides, such as secure boot, data encryption and support for encrypted communications was probably what attracted our visitors the most. Security is one of the biggest concerns in the IoT industry, and many visitors shared with us use cases where security was key for them.
Barbara was born as a secure platform for IoT devices, but it’s much more than that. As an operating system, Barbara OS gives companies an abstraction layer to work over, without needing to worry about which hardware is below; The apps created over Barbara can be later installed in any other device running this OS. And thanks to Barbara Panel, companies are able to monitor, configure and update all devices in their IoT deployments, in a secure and easy way. This was also very appealing to several visitors, especially those who deals with the management of IoT devices in commercial deployments.
In parallel to the show, there were several sessions of conferences covering topics such as the evolution of connectivity in manufacturing, Smart manufacturing, Industry 4.0 and Security challenges in the IoT market. It was interesting to see how other companies, Malaysian and international, see the market, its challenges and how to address them.
Getting to know the region
Once the show was finished, and thanks to the EU-MCCI organization, during the following 2 days we had the opportunity to learn about the current status of the IoT market in the whole ASEAN region in general, and Malaysia in particular.
We had a very productive meeting with representatives of different Malaysian Government’s Agencies in charge of the Investment and Industry Development that explain the several initiatives they have in place around IoT.
We also had the chance to go and visit the district known as “the Malaysian Silicon Valley”, Cyberjaya, where most of Malaysian and foreign technology-oriented companies have their offices. We visited there the MaGIC campus, an innovation and creativity center that fosters and promotes startups, within a networking environment, and also one of the buildings that Cyberview, a tech hub enabler company for SMEs, had in the area, where we met some of the hosted companies.
Overall, it’s been a great experience for us. This has been Barbara’s first approach to the ASEAN market, a region with a huge growth potential and definitely a place to have in mind for developing and deploying IoT solutions; we came to explore opportunities and look for partners and we come back with some very nice perspectives.