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Blast Press Conference Summary




The past 12th of June, Cristina Marcos, our Marketing Manager, participated at the Blast Press Conference as representative of the Manufacturing Panel along with Giorgia Zunino, the NATO expert in “Future Trends and Human Factor” and representative of the Health panel and Paolo Dimauro, Marketing and Communication director at GEC – “Giochi Elettronici Competitivi” representative of the Entertainment Panel.

The event was hosted at the Impact Hub Milano and introduced by Pietro Piccinetti, General Manager of Fiera Roma, where the Blast Conference is going to take place. Ivan Turatti, Events Director at Blast Project, was the one in charge of leading the press conference and presenting the details of the Blast Conference: an event that gives an opportunity to understand how the industrial world is changing and which are the sectors and technology to invest in. There is also an Arena where the most promising startups compete with corporate champions, or representative characters of the industry, to win a final prize, but it is also specially designed to understand how to work together to get ideas and projects that can have a real impact on the market.

According to the spirit of this international tech event, all the representatives of each panel spoke, amongst other things, about the importance of innovation, the benefits of collaborating with startups. So let us see what we think about it in Barbara IoT.

“Why Is Innovation So Important In Today’s Manufacturing And Which Are The Trends That Are Coming?”

We are beginning a new industrial revolution. We are moving from automation to digitalization. The customer, the market, the competition and the talent are changing. Organizations that want to survive in this new environment, therefore, have to change not only WHAT they do but also the HOW they do it. This means, in short: to innovate.

It is necessary for industrial companies to carry out their own innovation roadmap that allows them to generate new business opportunities, capabilities, and competitive advantages.

For this reason, the term “digital transformation” has emerged, and is a profound innovation in the organization and involves changing from its most tactical to the most strategic part. It is necessary to innovate in processes, technology, product, user experience as well as in the business model.

This is possible thanks to the emergence of new technologies within the industrial sector that are the basis of Industry 4.0. They allow us to look further and provide the customer with better solutions, to be more agile and efficient and reducing manufacturing costs.

Some of the technologies that are trending today and that corporations should look very closely at are:

  • IoT / IIoT
  • Cybersecurity
  • Advanced and collaborative robotics
  • Blockchain
  • AI
  • 3D print
  • VR / AR
  • Big Data / Data Science
  • Predictive analysis

These are some of the topics that will be discussed in the “Manufacturing” panel of the Blast Conference on September 27 from 2:00 pm to 4:00 pm. During this session, experts from multiple organizations will discuss the way in which the application of these technologies affects the improvement of competitiveness.

“Which Do You Think Is The Main Reasons That Startups Should Collaborate With Corporate Companies In The Manufacturing Industry?”

Similarly to what happened with the Internet in the 80’s – 90’s, the connected industry requires the concept of “ecosystem”. No company can cover all the points that are necessary (sensors, connectivity, data, security, etc.).

Within this ecosystem startups are agiler and adapt better to changes, so many large companies have to adopt a strategy similar to these or even buy or collaborate with them. The process of learning and integrating these agile philosophies is usually long, mainly because it implies a clear adaptation of the human factor.

For this reason, it is necessary for organizations to establish collaboration frameworks with startups, in such a way that they can “Learn-by-doing”. This benefit is mutual and has a great impact on the organization.

On the one hand, it is the way that organizations have to start adopting agiler working philosophies such as Design Thinking or Lean Startup, whose motto is “Fail fast, Learn fast”. In addition, startups have specialized knowledge in the area of involvement, so they help to improve internal knowledge. This, in the end, results in innovation in the most tactical levels to progressively be settled in the most strategic ones.

On the other hand, corporations are providing the opportunity for startups to grow and generate business, therefore allowing them to develop. In the end, this has consequences even in the macroeconomics of the country, with an improvement in the innovation index, an increase in job creation and a clear incentive for entrepreneurship.

In short, startups are a clear source of talent for organizations that allow them to innovate quickly and progressively. This is very important especially for the industrial sector; while startups provide the degree of specialization necessary to implement any of the technologies that are currently trending and improve the competitiveness of companies.

“Why Cybersecurity Is So Important In IoT?”

With the entry of new technologies and the digitalization of companies,  more security risks are being suffered. The word “Internet” implies remote access, which makes it directly accessible and therefore vulnerable.

While the Industry 3.0 was automated, it was not digitized or connected. With the arrival of IIoT, cybersecurity plays an important role. Given that every day there are more and more attacks aimed at companies, organizations or states, being prepared from the beginning and consider security by design is essential.

More specifically, companies can find a very large potential on the Internet of Things, since they can extract a huge amount of data from multiple devices. But also with this, the possibility of being exposed to attacks on the network increases. And a problem of cybersecurity can bring down the action of a company noticeably and, with laws like the GDPR much more.

For this reason, corporations must implement a cybersecurity policy that allows them to protect themselves against this type of attacks. However, it is no longer just about protecting them, but about understanding them and knowing how to react to them.

There are already many companies that are becoming aware of the risks of not protecting themselves from security incidents, but there is still much to be done in this field. It is important that all of the employees of the companies should be aware of this type of risks and should know how to protect themselves against them. The employee is always the weakest link in the cybersecurity chain.

The future of the IoT has to focus on security so that it can really be useful and thus be able to extract the data in a way that it does not put at risk any of those involved in the data chain.

After providing an answer to these questions, we are glad to announce that our CTO David Purón and our CMO Isidro Nistal will be participating as speakers in the Blast Conference next 27th and 28th September in Rome.

See you there!


Article written by Cristina Marcos, Marketing Manager at Barbara IoT.