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EIC Corporate Days: Meeting AB InBev

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On 19-20 February 2020, Barbara IoT, as part of the companies supported under the European Innovation Council (EIC),  had the opportunity to introduce our secure edge platform for the Industrial IoT to AB InBev, the world’s leading brewer and one of Europe’s biggest food and drinks companies. AB InBev opened its doors to European startups to pitch and present their business cases at the group’s Global Innovation and Technology Center (GITEC) in its home city of Leuven, Belgium.

A few days ago, we joined a new edition of the EIC Corporate Days, this time to meet AB InBev, one of the largest food and drink companies. Nearly 100 senior leaders within AB InBev welcomed us together with other startups and scaleups that provide innovative technologies in circular economy, smart energy, urban mobility and digital solutions. 

Apart of pitching to the whole audience, we also had the opportunity of diving into our solution in one-to-one meetings with AB InBev’s GITEC and Europe leadership team, where we explained a cross-industry secure platform such as Barbara can help to Digitize processes and machines in the industrial world.

Jean-David Malo, Director of the EIC, opened the first Corporate Day of 2020: “Today we’re turning ideas into reality. Financial means are not enough in today’s market, we also offer other means for our startups to scale up. In this aspect contact with large businesses is crucial. It is a win-win situation: the startups can create cooperation and connections, while the business can identify new emerging technologies.”

At the event Cybelle Buyck, Vice President of Legal and Corporate Affairs for AB InBev in Europe, commented: “We are thrilled that with the EIC we can bring these startups together, which in turn brings bright ideas and further collaboration. This isn’t just beneficial for us, but for many companies in Europe and the wider enterprise ecosystem. This way we can all continue to innovate, improve and be even more competitive in the future.”

Yousef Yousef, board member of the EIC: “The main advantage of the EIC is the fact that we are providing ‘smart money’ for our start-ups. Coaching, corporate days and a large network to learn from. It is really an incredible programme.”

Our CEO, David Puron explained how Barbara is the right choice to overcome the challenges that companies face when digitizing their plants and factories: “Digital transformation in industrial environments such as factories, warehouses and power plants present a number of challenges such as: the fragmentation of the data sources, the scalability issues and the cybersecurity risks. Barbara enables the secure dispatch of multiple plant and equipment data to the customer data lakes, improving operations performance up to 30%. We have successfully deployed our solution in several verticals such as Logistics, Agriculture and Energy, and we are eager to show AB InBev how we can help them in their breweries digitalization” 

This is our second visit to a European corporate thanks to being part of the EIC Community.  Now it’s time for us to show the value of our proposal.

Article written by Juan Pérez-Bedmar, Sales and Marketing Manager at Barbara IoT. If you like this post and want to receive similar content subscribe to our Newsletter.